Generative media:
(This document is under review and will be
updated regularly e.g with the
Wildlife Trust 2nd July and the National Trust 7th July, 2003)
Wildlife Trust 2nd July and the National Trust 7th July, 2003)
What this
project has been about
An effective tool for decision-making
What this project is building on
Business and community focus
Communication and sustainable design
Environmental, social and economic interpretation
What this
project is achieving
Informing decision making by
1. Identification:
reusing GIS data
2. Helping identify
Commissions
Commissions sought from business, government and community
Include: voluntary / education / consumer / tourist as part
of community
For instance, potential commissions developing from this
project
Identifying
socio environmental impacts for a new build
For:
Finding
out about how to teach sustainability in schools
For: Looe School
Working
with the public to help them learn about their place
For: MSc Final major
in Digital Futures / South Kerrier
Portal, Potential sponsors: Heritage Lottery Fund, private funding
Demonstrating
how business can help clean up rivers
For:
Helping business
to become more innovative
For: Regional
Development Agency (SWRDA), Potential sponsors: Innovation Action Fund
Visualising
quality of life indicators for and about
For:
Getting
creative with farmers to help locals source the local
For: Environment
Agency (EA), Potential sponsors: Objective One
3. Scope
Involves: Interpretation type / geographical area / data
type / data issues
Working with: decision makers, data gathers, designers and
knowledge managers
4. Design
concept
Involves: community and business Interpretation / routes /
approval
5. Design
development
Determines: message / visualisation / prototyping / testing
Working with: decision makers, data gathers and designers
6. Production
7. Feedback
8. Continued
development
What the project can achieve
Scalable projects
Focused on different geographic areas
Exploring different types of data
Looking at different sustainability issues
Using new media and traditional communication
What skills the project can access in the future
Analysis of brief
Workshop assets
Graphic, 3 dimensional, landscape, sustainable and
new media design
Project, cost and production management
Division of work when looking at such a project
Current commissions being sought
Government to community, government to
business
Community to
community and government to community
Creative Partnerships:
Community to
community and community to business
Environment Agency:
Government to
business and business-to-business
Great Atlantic Way:
Community to
business and business to community
Regional Development agency:
Government to
business and business-to-business
Strengths the project can build on
Unique combination of design fields
Understand clearly the concept of sustainability
Partnerships formed with local agencies
Local, national and international network
Partners and relationships it has helped strengthen
Cornwall County
2-year
Endorsed
Recognised and
highlighted in Objective One funding application
Working towards
commission
Cornwall
1-year
Endorsed
Working in
partnership through research based work
Creative Partnerships
1-month
Seeking commission
C-Clif
1-year
Endorsed
Environment
Agency
1-year
Endorsed
Working in
partnership through research based project work
Great Atlantic Way
1-month
Endorsed
Approached for
commission
MotionGrafik
1-year
Endorsed
Working in
partnership on a number of brand and new media projects
University of Plymouth
3-year
Endorsed
Working in
partnership through research based project work
The Vision:
Use design, technology and communication to shape valuation
criteria and the way outcomes are presented
The Purpose:
To develop a tool to inform decision making that inspires,
empowers and motivates people to deliver a better today and a sustainable
tomorrow
Identified opportunities for communication media and products using
generative new media technology
Identified and continuing to define the needs of user groups and currently
have the start of a framework to develop end user testing procedures with
different communities; business, government, education and the general
public
Developed and continuing to develop methodologies and design strategies for
the construction of user-driven media
Design innovation developing through new processes such as converting GIS
data into new programs
More detailed outline of ideas for commissions
Cornishfarmersmarket
3 month planned prototype application project with MotionGrafik for a
consortium of farmers and the Environment Agency. Description: a real-time,
broadband, tourist-centric marketplace for Cornwall¹s independent farms.
Loe Pool Interactive walk
1 year actual research based project for community of Helston and the
Cornwall Wildlife Trust. Description: working with the public to deliver and
collect data about Otheir¹ environment.
Looe Community School
Preparing a brief for a commission for Loe Community School and Creative
Partnerships. Description: enabling teachers and students to learn about and
visualise their environment in terms of sustainability.
Quality of Life
A planned for project with Cornwall County Council for business, residents
and visitors to Cornwall. Description: visualising quality of life
indicators for and about Cornwall.
Red River
A planned for project that Cornwall County Council is seeking funds to
deliver for a public and private partnership. Description: demonstrating how
businesses are able to help clean up rivers.
Great Atlantic Way
A planned for project, which is seeking funds for a public and private
partnership. Description: visualising socio environmental impacts for a new
build.